Local celebrity Trudie Goodwin supports charity CBM



Over the next few months, Herne Hill’s Trudie Goodwin, who became a household name playing Sergeant June Ackland in The Bill for 24 years, then starring in Emmerdale, Heartbeat and Casualty, is supporting a new campaign from overseas disability charity CBM (www.cbmuk.org.uk). Trudie has travelled to Africa in the past to see CBM’s sight saving work in person. She became a firm supporter of CBM having seen children and adults lives transformed when they had their sight restored.

Trudie Goodwin said: “We all want the best for our children, wherever we live in the world. As a parent, I can’t imagine the pain of witnessing your child losing their sight – and not being able to afford treatment so they can see again. That’s why I’m proud to be supporting CBM’s See the Way appeal, delivering sight-saving treatments, glasses and support to help people See the Way to a brighter future. Every penny you can spare will help – and until 14th May, the UK government will match all public donations to the appeal!” 

The See The Way appeal that Trudie is supporting will help to protect people from blinding diseases, deliver sight-saving cataract surgeries, and provide glasses and devices to improve sight. From now until 14 May, the UK government will match all public donations to the appeal.

Every day, people in the world’s poorest places become needlessly blind because of conditions that can be easily treated. Too often for people living in poverty, losing your sight also means losing the chance to go to school, live independently or earn a living. CBM’s See the Way appeal will raise funds to help people access sight-saving surgery, glasses and support so they can go to school, read and write, get around safely and support themselves and their families.

The appeal will improve access to sight-saving eye-health services by:

•     improving access to sight-restoring cataract surgery and treatment for blinding conditions like glaucoma

•     reaching people at risk of blindness in remote areas, far from the nearest eye hospital, helping them access treatment before it is too late

•     ensuring people with low-vision can access glasses and support, so they can go to school, earn a living and be active in their communities

•     training local staff, equipping hospitals and strengthening eye health systems to ensure the maximum long-term and sustainable benefit.

Public donations will support CBM’s work preventing blindness and transforming lives wherever the need is greatest. Match funding from the UK government will improve access to sight-saving eye-health services in Rwanda.

Announcing her support for the appeal, Penny Mordaunt, UK Secretary of State for International Development, said:

 “Some of Rwanda’s most vulnerable people are still living with avoidable blindness and visual impairments. Too often it is these treatable illnesses that stop these people from accessing education and earning a living. By providing access to basic eye health services the UK Aid Match ‘See the Way’ appeal will change lives across Rwanda for generations and this is only possible with the generosity and support of the Great British public.”

Watch this short film to find out more: https://youtu.be/Q-JdbWPxmew

To donate or find out more, visit www.SeeTheWay.org.

Case studies

Joseph’s Story

"Now that I can see again, I would like to become 100 years old!”  When Joseph lost his sight to cataracts, he became isolated and reliant on his children to grow and provide food for him: "I just sat around, always needed help". But since sight-restoring surgery at CBM’s partner hospital, this grandfather from Rwanda has regained his independence and is looking forward to visiting his neighbours again.

Allen’s Story

“I want to be able to see like others, I will go back to school to perform better than others. I want to become a nurse to treat the sick.” 

9-year-old Allen from East Africa, dreams of becoming a nurse. But when she developed vision problems, her mother feared for her future.  Allen has cataracts, a condition that causes the lens of the eye to become cloudy. Cataracts can be removed with surgery, but if this isn’t done in time, a child born with the condition will become permanently blind. And for poor families like Allen’s, too often treatment is out of reach.


Notes for Editors

-      Overseas disability charity CBM works to transform the lives of people with or at risk of disabilities in the poorest communities of the world. Each year, CBM helps over 30 million people in more than 50 countries, preventing blindness, improving health and transforming the lives of people with disabilities and their families.

-      CBM UK spokesperson available for interview

-      Further case studies & visuals available

-      For more information, visit www.cbmuk.org.uk & www.SeeTheWay.org   

-      For more information about the UK Aid Match scheme, visit www.ukaidmatch.org

-      UK registered charity number 1058162

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